TASTE 2023: Bigger and Better Than Ever!

The 42nd Annual TASTE: A Festival of Food and Art returned to the Bossier Civic Center on September 28. We are so proud to have been given the opportunity to work with the Holy Angels team yet again. This year, almost 2,000 guests indulged in mouth-watering cuisine...

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What’s up with AI?

Artificial intelligence (AI) has rapidly become a prominent technology in our daily lives. It offers various benefits, including streamlining work, generating new ideas, and saving time on copywriting. You could be missing out on these advantages by not embracing AI...

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Do you have a complete and updated brand guide?

Whether you’re an established company or a new business, it's crucial to have a current and comprehensive brand guide for effective marketing. Why does this matter? Your brand guide informs others of how you want your brand to be perceived and ensures consistency and...

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Our Favorite Moments from Angel Run 2023

We are so proud to have been a part of the 22nd Annual David Rice Memorial Angel Run benefiting Holy Angels in Shreveport. The morning was full of laughter, running, food, dancing, and FUN! There were so many moments during this event that were special, here are just...

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Welcome to Idea Path!

Welcome to our new website! The past year has been full of growth for us at Idea Path. New clients, new staff members, new experiences and so much more. Though we’ve grown, our intentions are still the same. Our staff’s array of skills means Idea Path can help with a...

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An Intro to Email Marketing

Have you ever checked your inbox and received emails from your favorite store offering deals that seem almost too good to be true? You could make your audience feel the same way by sending out customized emails for your customers, offering them amazing deals or...

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Let’s Talk TikTok

Starting off as an app called Musical.ly, which was made for short dancing videos, TikTok has become one of the most downloaded apps worldwide. According to the Digital Marketing Institute, TikTok has over one billion users, gaining the record for most downloads in...

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