Whether you’re an established company or a new business, it’s crucial to have a current and comprehensive brand guide for effective marketing. Why does this matter? Your brand guide informs others of how you want your brand to be perceived and ensures consistency and cohesiveness across all forms of marketing. Essentially, it is your brand’s identity.
Here are 5 essential things to be included in your brand guide:
- Full color & black and white vector files of your logo
- Brand fonts & colors
- Prominent design elements to be used across marketing materials.
- Brand taglines or slogans that are recognizable to your brand.
- Dos and don’ts of how your logo, brand colors, images, etc. should be used.