Have you ever checked your inbox and received emails from your favorite store offering deals that seem almost too good to be true? You could make your audience feel the same way by sending out customized emails for your customers, offering them amazing deals or showing them new products that they might like based on their specific interests.
Adding emails to your marketing plan is a great way to stay in contact with your audience to keep them up to date. Once they sign up to receive emails, they will be added to your contact list. This contact list can give you all the information you need to separate your audience to send the right emails to the right people.
Using email automation tools can help you see what your audience likes and dislikes about your emails by showing you their open rate, click-through rate, conversion rate, and bounce rate. These numbers will show you where you’re in good standing or where you can improve.
Another thing that’s beneficial about email marketing for your business is the ability it gives you to generate traffic to your website. One of the best ways to do this is by adding incentives to some of your emails like discount codes and access to products early acts is seen as a reward to them, while it also drives them to your website, generating the possibility for more sales.
Sending regular and sometimes spontaneous emails to customers has been proven by research to boost sales and traffic. We can help you set up the right email campaigns for the right people!